Tom Lau

Multidisciplinary product designer who does UX, UI, coding, project management, mentoring, and problem solving. Worked with Foodpanda, GogoX, Hypebeast, Isobar, Audi, Estee Lauder, Bupa, and Disney.

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Work ↓

Foodpanda/Foodora โ€” Designing the food delivery experience

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GogoX โ€” Designing the mobile same-day delivery experience

To improve the funnel of placing a delivery order on mobile, I simplified the sender and recipient form to reduce interaction cost, added the option to select on map for cases when addresses can't be found, and redesigned the package information input to reduce cognitive load for personal senders and improve flexibility for businesses.

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GogoX โ€” Building the delivery experience for small and medium-sized merchants

With the rise of e-commerce merchants using our delivery service, we identified, validated, and tackled their operational pain points by creating a seamless web and mobile app experience, simplifying their flow for repeat orders, and introducing bulk and API delivery to integrate with their e-commerce platforms.

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GogoX โ€” Helping couriers find more relevant delivery orders

I led a design sprint to tackle the couriers' difficulty in finding relevant delivery orders due to increasing demand. Order filters increased orders taken by adopters by 180%, and reduced the response time by 83%.

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HYPEBEAST โ€” Improving the reading experience for millions of streetwear enthusiasts around the world

I redesigned the HYPEBEAST iOS and Android mobile apps to create a native and familiar experience that's blazingly fast, and improved the readability and focus. Featured on the App Store and Google Play.

HBX โ€” Designing the streetwear shopping experience

HBX is Hypebeast's retail store. I worked on the online shopping experience and fashion design, including a gesture-based browsing experience, size recommendation that reduced returns due to improper sizing by 86%, and collabs with Heron Preston and Reebok.

Bupa โ€” Designing a simple experience for choosing the right insurance plan

At Isobar, I led the interaction and visual design for Bupa's web redesign. I designed simple forms that allowed customers to find and purchase suitable healthcare plans, and made it easy to compare the details of each plan. The new website increased sales leads by 2x and online purchases by 3x.

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